Gothenburg Memorial Hospital Unveils New Name and Logo

Gothenburg Memorial Hospital Unveils New Name and Logo

Wednesday, June 1, 2016

Since 1969 Gothenburg Memorial Hospital has served the community with a commitment to stay well ahead of people’s changing healthcare needs. That commitment takes on an exciting new dimension as Gothenburg Memorial Hospital announces its new name, Gothenburg Health.

The name Gothenburg Health is a reflection of both its past and its future. The community-based healthcare organization has long been delivering value to improve the lives of the people it serves. Gothenburg Health more accurately depicts its long-term goals of promoting health and wellness.

“Gothenburg Health better defines who we are, a place for keeping people well and better managing their health,” commented CEO Mick Brant.

The rebrand includes a new logo based on a subtle evolution of the cross, a universal health care symbol, as well as a new tagline “Well Ahead.” A new website is also available at The website reflects the new look and feel of the Gothenburg Health brand, and more importantly, provides visitors with quick access to doctors and medical staff, consulting physician schedules, health services, Wellness Center information, construction updates, and much more.

In October of 2015, the health care organization broke ground on a 30 million dollar patient wing and building expansion. Gothenburg Health has a rich history of growing with the needs of the community -- adding services, people, technology, and infrastructure in order to provide the best in healthcare and wellness.

Gothenburg Health is a community-based hospital focused on the long-term health and well-being of its local communities. Gothenburg Health has a rich history of providing personal care, and growing to stay ahead of patients’ needs in the future. Part of the community since 1969, Gothenburg Health strives to be the area’s health care provider of choice.